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Branding Strategy & Business Analytics Remote Externship

Application Page For

Branding Strategy & Business Analytics Remote Externship

Branding Strategy & Business Analytics Remote Externship

Why a Consulting Externship?

Develop transferable problem-solving and strategic thinking skills

Gain exposure through helping non-profits solve important problems

Receive a real-world opportunity to help affect change in a non-profit organization by leveraging insights, trends, and data

Learn from industry-leading consultants how they approach problem-solving and creating solutions

Participate virtually as this externship will be conducted remotely

Branding Strategy & Business Analytics Remote Externship
Apply now
In order to avoid potential disqualification, candidates should avoid reaching out to
Beats by Dre
and apply only through this application. Paragon One is managing the selection and onboarding of applicants.
In order to avoid potential disqualification, candidates should avoid reaching out to
Beats by Dre
and apply only through this application. Paragon One is managing the selection and onboarding of applicants.
Applications are now closed. If you would like to join the waitlist and receive an email when applications open, please join the waitlist above.

About the program:

  • Skills you'll develop: SEO, Keyword Research, Content Marketing
  • Now accepting applications
  • Applications are no longer accepted
  • 100% remote and flexible
  • Part-time (
    10
    hours/week for
    8
    weeks)
  • Running from (
    )
  • Training included & mentor-led
  • Open to undergraduate students only
  • Open to undergraduate students and graduate students
  • Open to high school students, undergraduate students, and graduate students
  • Open to graduate students only
  • Unpaid
  • $
    0
    stipend

Program Overview

This experiential learning program has been designed by Paragon One in collaboration with Beats by Dr. Dre to offer talented students an opportunity to develop and showcase their creative problem solving and critical thinking skills by working on real work projects. This program is a collaboration with the Consumer Insights division at Beats. This division represents the voice of the consumers so that Beats can leverage their perspective to make informed decisions. The three focus areas of this division are around identifying opportunities, optimizing, and monitoring performance. Consumer Insights is a cross-functional division supporting the marketing, product, and channel teams globally throughout the business. During the program, you will conduct a brand sentiment analysis to evaluate sentiment towards the brand and its communications.

What you'll do:

Through this externship, you will have the opportunity to work on real organizational challenges by providing actionable insights and proposing thoughtful strategic solutions. You will conduct primary research and detailed analysis of the consumer sentiment around the Beats by Dr. Dre brand and how GenZ audiences perceive the marketing campaigns and branding. You will recruit GenZ participants and use various data collection methods like surveys and interviews to determine social media strategy effectiveness, advertising effectiveness, and collect insights regarding different headphone brands. Through your research and analysis, you will provide Beats team members an independent lens on GenZ preferences and perceived value about different marketing channels/campaigns. The work will help the Consumer Insights division better understand GenZ trends and, therefore, design better communication strategies. During this externship, you will:

  • Get familiarized with Beats by Dr. Dre's vision, mission, and brand philosophy.
  • Learn about the terms and concepts in branding and marketing
  • Research and identify macro consumer trends among GenZ
  • Learn and practice using various methods of data collection like surveys, interviews, etc.
  • Conduct a brand and communication sentiment analysis
  • Analyze Beats brand positioning and compare it to competitors
  • Use data analytics tools to discover insights about the company and its competitors to support the business strategy.
  • Learn to organize, analyze, and visualize data using tools like Excel, Tableau, SQL
  • Create and deliver a compelling presentation showcasing insights on how Beats can connect meaningfully with GenZ.

Qualifications
  • Ambitious undergraduate and graduate students with a strong interest in consumer marketing and branding. This program is perfect for students interested in learning about branding strategy, marketing, and consumer insights functions and how to collect data, analyze it and generate insights to help a well-known consumer brand position itself in the marketplace.

Skills You'll Develop

Qualifications:

Skills you'll develop:

Qualifications:

Skills you'll develop:
If you are not a US Citizen/Permanent Resident and English is not your native language, you will be required to demonstrate evidence of your proficiency in English through TOEFL (minimum score: 118) or IELTS tests (minimum score: 9).
If you are a US citizen or permanent resident, or if English is your native language, or if your application is made through a sponsoring educational partner, you will be exempt from the English language testing requirement.
Applications are now closed. If you would like to join the waitlist and receive an email when applications open, please join the waitlist above.
In order to avoid potential disqualification, candidates should avoid reaching out to
Beats by Dre
and apply only through this application. Paragon One is managing the selection and onboarding of applicants.
Submit your application today

*Please make sure to use your personal email address — we've seen cases of companies indicating recruiting interest in students that have graduated only to find their school emails are no longer active.

Click here to apply now.
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Mission Statement

Skills you'll develop:

Company(s) Description

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Their purpose is to connect consumers to the music, the people, and the culture that inspires them and inspires every individual to find their voice. Beats was acquired by Apple Inc. in July 2014.

Mission Statement

Mission Statement

Partner Company(s) Description

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Their purpose is to connect consumers to the music, the people, and the culture that inspires them and inspires every individual to find their voice. Beats was acquired by Apple Inc. in July 2014.

Skills you'll develop:
If you are not a US Citizen/Permanent Resident and English is not your native language, you will be required to demonstrate evidence of your proficiency in English through TOEFL (minimum score: 118) or IELTS tests (minimum score: 9).
If you are a US citizen or permanent resident, or if English is your native language, or if your application is made through a sponsoring educational partner, you will be exempt from the English language testing requirement.
About
Beats by Dre
Santa Monica, CA
|
Design & Arts - Music
Design & Arts - Music

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Their purpose is to connect consumers to the music, the people, and the culture that inspires them and inspires every individual to find their voice. Beats was acquired by Apple Inc. in July 2014.

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